
Concrete Culture Branding
created 2024
When I received this assignment, I knew from the start that I wanted photography to be the main focus of the designs. The brand is a street-style clothing company, and naturally, street photography came to mind as the perfect visual direction. Once I selected the images that captured the right vibe and energy, I focused on incorporating the brand’s signature pop of red. This bold accent not only added depth and contrast but also helped tie each piece back to the brand’s identity.




